Hello!

I’m Joane—the brains (and hands) behind Sitestart. This is a passion project rooted in curiosity, creativity, and a love for building things online.

Why I Started This

I’ve always loved designing & building websites. It started as a hobby—something I did on the side, just for fun, no pressure and no deadlines. I also love to see and make beautiful things—digital, non-digital, or a mix of both.

Over time, I realized there’s no point in building websites for myself. Sitestart is my way of offering that same creativity to individuals, small businesses, and nonprofits who need help getting online.

My Background

I’ve been building software for about 25 years— as an individual contributor and lately in leadership roles. I enjoy backend programming—Java especially—but what I’m really good at is making things happen: planning, managing, and bringing software projects to life.

Over the years, the process of creating and launching projects has become second nature. I love what I do, and this is my way of giving back to the community and the industry that shaped me.

Graphic Design

Website design is actually my first love. Even before I knew the term "graphic design," I was already drawn to the visual side of things—the colors, layouts, and little details that make a website not just functional, but beautiful.

Later on, I shifted my focus to backend development, especially Java, and spent much of my career there. That’s still a big part of what I do—but design came first, and it’s something I’ve never really let go.

My design style is still evolving, and I’m okay with that. I’m drawn to clean, minimalist layouts—light and airy with lots of breathing room—but I also appreciate ornate details and layered textures when they’re done well. At the end of the day, I just like to see (and make) things that feel beautiful and intentional.

Building websites isn’t just about code and platforms. Design is just as important, and it’s an area I’m still growing in. I know how critical it is to get both sides right—and I’m always learning.

Moonlippy Studios

I set up Moonlippy Studios to give my hobby a name and properly track expenses tied to creative work. It wasn’t about launching a business; just a way to organize side projects and do things the right way on paper.

No Fees. No Pitches.

Sitestart is a passion project—not a business. There are no fees, no sales pitches, and no strings attached. Just websites, built thoughtfully, for anyone who needs one.